Ação guerrilheira anti-iPod


Vejam o caso desse sujeito revoltado com um problema no iPod e que fez uma ação guerrilheira em cima dos lambe-lambes da Apple. Vejam o filme: www.ipodsdirtysecret.com (link fornecido por Daniel Sollero). Parece que deu certo, de qualquer forma eles conseguiram uma super autopromoção:

December 23, 2003 - The Neistat Brothers are in no way affiliated with the pending class action against Apple Computer, Inc. or the law firm of Girard Gibbs & De Bartolomeo LLP. The Neistat Brothers are not partaking in the potential suit nor are they supporting it.


Our Message:

In September of 2003 the battery in my first generation ipod would hold a charge for no longer than one hour. I brought the iPod into the Apple store in Manhattan for repair and was told they do not currently offer a battery replacement program and my best option was to buy a new ipod. I then called the Apple Care 800 number regarding this issue and was told the same. I then sent my ipod to the Apple Executive office addressed to Steve Jobs with a note explaining my situation and requesting a replacement battery. The Apple Executive office contacted me via telephone to explain that Apple does not repair or replace dead ipod batteries and that it was policy of the company to recommend to the customer to purchase a new ipod when the battery fails. I then looked into and purchased a third party replacement battery, this battery was not endorsed by Apple. After the complicated installation my ipod did not work at all, even when it was plugged in. I then purchased a new ipod for $400.00.

In response to this my brother Van and I made the short film "iPod's Dirty Secret" After we finished production of the film, but not necessarily in response to it, Apple began offerring a battery replacement program for the ipod for a fee of $99 and an extended warranty for the ipod for $59.

We think Apple's new policy is fair. Our movie is a documentation of our experience.

-Casey Neistat