Marketing de Guerrilha

Nós estamos em guerra. Todo o dia somos atacados por folhetos, anúncios e outdoors que não nos dizem nada. Nossa guerra é para retomar o espaço urbano. Lutamos por uma comunicação mais humana e criativa. Armem-se com adesivos, lambe-lambes e latas de tinta: a guerrilha vai começar.

23.3.04



A arte de colar adesivos

Contribuição do Daniel do É isso. O artigo foi retirado do Obeygiant.com:
#1 Stickers are a great way to meet people.
#2 I like stickers because they are fun to slap all over the place.
#3 It is a great way to get your imagery out all over the world.
#4 People love stickers.
#5 I like to collect stickers. They are like toys...or trading cards.
#6 It’s like getting up.
#7 They look good in bathroom stalls
#8 They are easier to carry about than a can of flat black.
#9 I just want to be like Shepard Fairey.
#10 Beats wheat pasting.
#11 They are great for taping up boxes.
#12 Can be used to get the lint off of my black shirts.

The art of stickers isn’t just about what is on them, but also how they are integrated into the environment. The most common placement is poles and crosswalk boxes at eye level. These are also the fastest places to be cleaned.